Today, more than ever, the world needs the power of creative freedom. A force to open up new horizons, to move us forward. A force that brings Lady Gaga and Dom Pérignon together for a collaboration.

Starting April 7th (JST), in the shape of an artistic project comprising an advertising campaign by Nick Knight, limited edition bottles and a sculpture designed by Lady Gaga... Emerges an invitation to enter the shared universe of two iconic creators.

The theme of the artistic campaign is ‘The Queendom’ an artistic universe where absolute creative freedom reigns. In this universe, Lady Gaga reigns as a spectacularly radiant queen with Dom Pérignon by her side, a symbol of shared inspiration.

A constellation of creative personalities- such as visionary photographer and director, Nick Knight and creative consultant of Haus of Gaga, Nicola Formichetti- have come together to push the boundaries of what collaboration means.

Because Dom Pérignon wholeheartedly embraces the causes of the artists it collaborates with, this alliance will empower meaningful support for Lady Gaga’s Born This Way Foundation.

Campaign Movie: https://www.youtube.com/watch?v=9PAzP8NEE3g

Official Website: https://www.domperignon.com

Facebook: facebook.com/domperignon

Instagram: Instagram.com/domperignonofficial