SUSTAINABILITY & CSR soils_title

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LIVING SOILS FORUM Living Soils Forum, 10-12 February at Vinexpo Paris

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Over the course of the three days, a series of succinct discussions, debates and inquiries were held to better understand and envision the transmission of preserved and healthier lands to the next generation.
The forum organized by Moët Hennessy out of its eco-designed agora using recycle corks and barrels was part of LVMH’s decades-long commitment to responsible luxury. This forum was placed under the unifying banner of the Moët Hennessy’s commitment to Living Soils. This initiative that articulates the Wines & Spirits Division of the Group’s desire to "share all solutions that can help viticulture advance as a whole because the ecological challenges facing wine and spirits are intimately linked to our soils, according to Philippe Shaus," CEO of Moët Hennessy.

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LIVING SOILS FORUM MOVIE

Quotes from talk or interview

  • For those of us who have been developing the Maison sustainably for centuries, what we are thinking about is not only 10 to 20 years away, but hundreds of years away. But that's to continue to do things like that, such as dialogue with farmers and with employees.

  • In order to share technology and best practices regardless of competition and to achieve sustainable development throughout the industry, we opened the door to the public at the exhibition hall where wine makers and distributors called Vinexpo come together.

  • MH France already uses 100% renewable energy.

  • As for the development of the package, a new innovation with consideration for the environment has already been realized in Ruinart.

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  • In addition to the new technology development, the return to traditional farming methods (e.g., weeding using sheep) is also being carried out in Veuve Clicquot and Krug.

  • It is important to protect nature and improve quality from a long-term perspective, even if production is temporarily reduced due to environmental initiatives.

  • At the end of the third day, Chef Alain Ducasse was invited to discuss “2050 wine and gastronomy” with Philip Schaus, Maison President, Maison Cellar Masters, Culinary School, students, and millennials. What are you eating, what amount you eat, what the bowl is going on, what you drink, and so on? The future is to listen to your neighbors while tilting a nice bottle. It will be a delicious, wonderful world. It will be a very bright future. By Alain Ducasse.

  • In climate change, the development of new varieties and new cultivation methods are also being studied and discussed throughout champagne.

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    • Eco-Friendly Electric Tractor
      in use by Moët & Chandon

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    • Self-propelled herbicidal robot
      in use by Hennessy

As a global leader in Luxury Wine & Spirits with many iconic Maisons, we have a special responsibility towards our
stakeholders and the planet as a whole. Our original founders strived to be responsible actors. It is our mission to nurture
this heritage by ensuring that people and nature partner together to get the best from the earth and give back to it. Soils,
as a complex ecosystem, are one of earth's most precious resources and a source of prosperity for Moët Hennessy.
The soils of our terroirs, the know-how of our people and the excellence of our products are closely interwoven. But our
commitment goes far beyond soil and terroir. Because taking care of nature is ultimately about taking care of people,
it is also our role to support communities and bring positive change to society. It's about Living Together as one.

Diageo global is also committed to implementing CSR activities in three areas:
Reducing our environmental impact, Promoting positive drinking, and Building thriving communities.