SUSTAINABILITY & CSR soils_title

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Sustainability Seminar at CITIZEN WEEK JAPAN 2020 / Living Soils

Citizen Week is a Moët Hennessy's global initiative to develop sustainability as CSR activities since 2018 in Europe and 2019 in global. MHDKK had varieties of activities throughout the week based on last year's global theme “Bye-Bye Wastes”.
DAY 1 Living soils and “DEEP” project Director of CSR, Glenmorangie, Hamish TORRIE
Glenmorangie's CSR, living soils and the Dornoch Environmental Enhancement Project (DEEP), which aims to restore oyster reefs
Key points
  • ・Our mission is to continue to protect Glenmorangie's home waters of Dornoch Bay.
  • ・We don't just "protect" the environment, we strive to make it even better.
  • ・The installation of a wastewater treatment plant has reduced by 95% and succeeded in reviving the natural oyster population that once existed, and thanks to the growth of oysters, the remaining 5% has been further purified.
  • ・It's based on the idea that it's not just the soil, but the sea and the water as well, that is our foundation, our living soils (terroir).
  • ・We want to contribute to the sustainable development of society and the company by working together with communities, employees, visitors and customers to address social responsibility.

Glenmorangie CSR Director

Hamish Torrie

DAY 2 Smile Food Project and Sustainable Food Chef at Sincere, Shinsuke Ishii
Food Journalist, Hiroko Sasaki
Decline in seafood due to overfishing and sustainable seafood
Key points
  • ・Nature is all connected. The inner workings of the oceans are invisible from land, and overfishing is causing them to scream.
  • ・The chefs in the organization felt threatened by the declining seafood environment, and in 2017, they started a sustainable seafood initiative.
  • ・Eat something that is sustainable for the resource, rather than just choosing the cheapest option. It's important to know and think about the right information, such as that you shouldn't capture during the spawning season and make a choice, for instance. Don't ask for too much.

Owner Chef of Sincère
Lead chef for Chefs for the Blue

Shinsuke Ishii

Food Journalist
Director for Chefs for the Blue

Hiroko Sasaki

DAY 3 Living soils at vineyards Technical Director for Cloudy Bay, Jim White
Wine Journalist, Tadayuki Yanagi
Moët Hennessy’s Living Soils in New Zealand and Champagne vineyards and commitments for sustainable development
Key points
  • ・Zero herbicide, organic wine and sustainability certification initiatives in actual winemaking.
  • ・Cropping methods to adapt to nature's changes as climate change accelerates the harvest season.
  • ・Moët Hennessy's Living Soils initiatives (weeding sheep off-leash, growing diverse plants for biodiversity, using pheromone capsules instead of pesticides etc.)
  • ・Moët Hennessy's attitude is to share information and work together for sustainable development, regardless of the competition.

Technical Director for Cloudy Bay

Jim White

Wine Journalist

Tadayuki Yanagi

DAY 4 Living Soils -Sustainability & Gastronomy- Owner Chef of NARISAWA, Yoshihiro Narisawa
The Fusion of Sustainability and Gastronomy, Background to Innovative Satoyama* Cuisine and Living Soils
Key points
  • ・From the point of view that if the soil is not safe, the food is not safe either, he wondered if he could cook with safe soils, so created soil soup. Soil free of household wastewater at elevations above 1,000 meters. Winter is the season when microbes are hibernating.
  • ・From a sustainability perspective, he was interested in the forests beyond the fields. Japanese forests are neglected after cedar and cypress trees are planted. They are not being recycled. Rainfall and landslides are occurring.
  • ・In response to questions about Japanese food culture and Japanese identity from exchanges with chefs abroad and lectures abroad, he defined the cuisine he wanted to make as innovative Satoyama* cuisine.
  • ・Annual environmental conferences are held based on exchanges with chefs abroad. This year's conference was to be held in Japan for the fifth time, but it was to be held online.
  • ・What we can do for ourselves on a daily basis is buy pesticide-free food, buy vegetables directly from the farmer. He created a program called "Keep in Touch" that connects farmers and consumers directly.
  • ・The belief that the truth is unfailing. The belief that if you stick with it, one day people will understand. He believes in himself. He is still in the midst of his efforts.
*Literally, sato is a place where people live, like a village or community, and yama means mountain: Together, they reference a limited space between sea and forests where people and nature coexist.

Owner Chef of NARISAWA

Yoshihiro Narisawa

DAY 5 Living soils and forest Director of More Trees, Shinkichi Mizutani
The role of forests, forests and soil, and what we can do for it
Key points
  • ・Forests around the world lose an equivalent of 15 tennis courts' worth of forest every second due to wildfires caused by global warming, and Japanese forests have increased over the past 100 years due to the massive planting of cedar and cypress trees.
  • ・Japan's forests are losing their diversity. It is important not to neglect them but to thin them out.
  • ・Forests prevent water from seeping in and flowing all at once, while fallen leaves allow nutrient-rich water to flow into rivers and create rich, nutritious seas. Mountains and oceans are connected.
  • ・What we can do ourselves is to use sustainable RSPO-certified palm oil and FSC-certified paper. Use eco-bags and paper bags. Actively use domestic wood. Participate in forest care.

Director of More Trees

Shinkichi Mizutani

As a global leader in Luxury Wine & Spirits with many iconic Maisons, we have a special responsibility towards our
stakeholders and the planet as a whole. Our original founders strived to be responsible actors. It is our mission to nurture
this heritage by ensuring that people and nature partner together to get the best from the earth and give back to it. Soils,
as a complex ecosystem, are one of earth's most precious resources and a source of prosperity for Moët Hennessy.
The soils of our terroirs, the know-how of our people and the excellence of our products are closely interwoven. But our
commitment goes far beyond soil and terroir. Because taking care of nature is ultimately about taking care of people,
it is also our role to support communities and bring positive change to society. It's about Living Together as one.

Diageo global is also committed to implementing CSR activities in three areas:
Reducing our environmental impact, Promoting positive drinking, and Building thriving communities.