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SUSTAINABILITY & CSR SOCIETY

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As a global actor interwoven in society, we are ideally positioned to add value in the communities wereach and throughout
society as a whole. In addition to taking part in local initiatives, we will continue to educate all of our stakeholders on the
importance of Responsible Drinking - because our products are precious and must be enjoyed in moderation. By joining
forces with our communities, clients, institutions and society in general, we can make the world a better place to live.

  • 1
    OUR NEEDS

    Whether it is based on our values.

  • 2
    SOCIAL NEEDS

    Whether it conforms with social aspirations.

  • 3
    ORGANIZATIONAL
    NEEDS

    Whether it relevant to organizational needs.

OUR PARTNERS

  • NPO aoSORAnt

    Working together with chefs from top-class restaurants, this group aims to provide meals to disaster-affected areas while fostering communication among local residents and helping to regenerate local communities. It was established in May 2011.

    MOVIE

  • NPO ABLE ART JAPAN

    This group helps disabled people create opportunities for artistic endeavours and supports them in finding ways to lead productive and independent lives, as well as creating new values in society.
    It was established in June 1994.

    http://www.ableart.org
    MOVIE 1
    MOVIE 2

  • Public Resources Foundation

    This group aims to change society through “intentional donations,” recognizing the value in people’s desires to be helpful and providing support for them to fully utilize those altruistic aspirations. It was established as a nonprofit organization in 2000, and became a public interest incorporated foundation in 2013.

    http://www.public.or.jp

  • Smile Food Project

    We agree with the purpose of this project, where chefs deliver dishes to medical institutions that fight new coronavirus infections at the forefront, and to convey gratitude and cheer and support some of the cost of delivering food free of charge.

    https://smilefoodproject.com/　

PARTNERS INFORMATION

RESPONSIBLE CONSUMPTION

As a corporate group that produces alcohol beverages,
we are working to address issues associated with drinking habits and promote moderate,
responsible drinking so that many people can share in the joys and moments.

  • SLOGAN
    The campaign slogan of “For All to Be
    Ambassadors of Responsible Consumption”
    is an appeal for people
    to enjoy alcohol in moderation,
    both individually and in groups.

TIPS TO ENJOY RESPONSIBLE CONSUMPTION

ALL AMBASSADORS
OF RESPONSIBLE
CONSUMPTION

NOURISH
THE CONVERSATION

STAY HYDRATED

ALL AMBASSADORS
OF RESPONSIBLE
CONSUMPTION

TAKE A
MEASURED APPROACH

DON'T SPOIL IT
SAVOUR IT

STAY SMART

MAKE SENSE
NOT A SCENE

PACE YOURSELF

KNOW YOUR LIMITS

OUR ACTIVITIES

  • COLLABORATION WITH INDUSTRY ASSOCIATIONS

    We support and participate in as a member of the industry initiatives of liquor industry group associations.

  • PRACTICE RESPONSIBLE MARKETING

    MHD complies with “Self-regulatory code for the advertising and marketing of alcohol beverages and
    the labelling of alcohol beverage containers”    , Moët Hennessy and Diageo’s marketing and
    digital code as a member of alcohol industry. We keep promoting responsible marketing activities
    through involvement with industry associations.

  • RESPONSIBLE CONSUMPTION PROGRAM FOR UNIVERSITY

    Moët Hennessy organizes “Mastering the Culture of Responsible Consumption” program for partners related on hospitality businesses.

    VIEW MORE

As a global leader in Luxury Wine & Spirits with many iconic Maisons, we have a special responsibility towards our
stakeholders and the planet as a whole. Our original founders strived to be responsible actors. It is our mission to nurture
this heritage by ensuring that people and nature partner together to get the best from the earth and give back to it. Soils,
as a complex ecosystem, are one of earth's most precious resources and a source of prosperity for Moët Hennessy.
The soils of our terroirs, the know-how of our people and the excellence of our products are closely interwoven. But our
commitment goes far beyond soil and terroir. Because taking care of nature is ultimately about taking care of people,
it is also our role to support communities and bring positive change to society. It's about Living Together as one.

Diageo global is also committed to implementing CSR activities in three areas:
Reducing our environmental impact, Promoting positive drinking, and Building thriving communities.